The Itsumo-Arigato-Project (Thank-You-Always Project) by the Japanese Kao Corporation produced a short film which starts with the following question: Is it the women or the men that carry a heavier load?
On the streets of Tokyo, a survey was conducted in which a 100 men and women stated that women carried loads that weighed an average of 15 lbs, two times the load carried by men. 18% of the surveyed women carry more than 30 lbs. Underlining this topic, the following short film covers the day of a young mother from Tokyo with her spouse and toddler son. Silently watching her routine from the inside of a van, the husband is touched when he sees just how much weight his wife bears.